In continuation of this earlier post on the modified brainstorming approach This is a work in progress… Homework assignment What worked? The homework generated 27 ideas – almost one per person. This was great. In addition, the ideas were fairly bold and diverse as well. The PMs were able to categorize these ideas...
Read more →This is the 3rd in the series of posts on Innovation and group brainstorming sessions. As discussed in an earlier post, while group brainstorming sessions have a number of “social” advantages, these sessions tend to perform poorly when it comes to generating diversity, originality and depth of ideas. This post is about how my...
Read more →In my earlier post, I discussed the effectiveness of group brainstorming sessions (from an ideation/innovation perspective). My contention is that group brainstorming sessions tend to do poorly on the following dimensions: Diversity of ideas Originality of ideas Depth of ideas (how fleshed out these ideas are) Lets talk about some of the reasons/causes of...
Read more →I have been participating and more recently conducting “group brainstorming” sessions for problem solving and to generate new ideas for products and services. Over the last few years, it sure seems like brainstorming is getting more and more ubiquitous in corporate America – I find myself discussing the topic of brainstorming at a much...
Read more →Lately, I have been thinking about Innovation and how to manage Innovation – starting at the top of the innovation funnel, ie, generating ideas, to vetting these ideas to execution. I have been synthesizing information about effectiveness of some of the methodologies that I have used or been involved with (Brainstorming, Design studios, Mini...
Read more →(Process of ) Innovation as a management science has been and continues to be misunderstood…. “I think there is a world market for maybe five computers.” Thomas Watson, Chair, IBM, 1943. “Computers in the future may weigh no more than 1.5 tons.” Popular Mechanics, 1949. “I can assure you that data processing is a fad...
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