• Modified group brainstorming procedure to spur creativity

    by  • March 5, 2012

    This is the 3rd in the series of posts on Innovation and group brainstorming sessions. As discussed in an earlier post, while group brainstorming sessions have a number of “social” advantages, these sessions tend to perform poorly when it comes to generating diversity, originality and depth of ideas. This post is about how my...

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    Why traditional group brainstorming does not spur creativity?

    by  • March 2, 2012

    In my earlier post, I discussed the effectiveness of group brainstorming sessions (from an ideation/innovation perspective). My contention is that group brainstorming sessions tend to do poorly on the following dimensions: Diversity of ideas Originality of ideas Depth of ideas (how fleshed out these ideas are) Lets talk about some of the reasons/causes of...

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    Examining brainstorming for effectiveness of outcomes

    by  • March 1, 2012

    I have been participating and more recently conducting “group brainstorming” sessions for problem solving and to generate new ideas for products and services. Over the last few years, it sure seems like brainstorming is getting more and more ubiquitous in corporate America – I find myself discussing the topic of brainstorming at a much...

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    Innovation series

    by  • February 27, 2012

    Lately, I have been thinking about Innovation and how to manage Innovation – starting at the top of the innovation funnel, ie, generating ideas, to vetting these ideas to execution. I have been synthesizing information about effectiveness of some of the methodologies that I have used or been involved with (Brainstorming, Design studios, Mini...

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    Memorable Quotes about Innovation

    by  • February 24, 2012

    (Process of ) Innovation as a management science has been and continues to be misunderstood…. “I think there is a world market for maybe five computers.” Thomas Watson, Chair, IBM, 1943.  “Computers in the future may weigh no more than 1.5 tons.” Popular Mechanics, 1949. “I can assure you that data processing is a fad...

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